Over the past few years online video has exploded, with YouTube alone receiving over 4 billion views every day. That’s a lot of people watching videos online. It’s not just people watching funny cat videos either, with research showing that 92% of B2B (Business – to – Business) customers are watching online videos. This means that your company is missing out on this huge platform if you’re not already using online video marketing. There’s also the potential to reach a huge audience with online video marketing, much more than other methods of marketing.
Here’s a few benefits:
The Social Age
We are living in an age dominated by social media and that is exactly where your video will have the greatest impact. What gives video the edge over other marketing methods is that video is much more shareable. In addition to this, people are much more likely to share a video than they are to share a text document. So if people are sharing your video that is extending the reachable audience and increasing the amount of exposure your company is getting.
User Engagement
Another benefit that online video marketing brings is that it enables you to engage with the viewers instantly. Engaging your customers is a crucial step towards helping your company make a sale. If you’re posting a video on YouTube or Facebook then it allows your customer to comment and let you know what they think and what they want. This will help give you a good awareness about what your demographic is thinking. On top of that, being able to respond to these comments, with speed as well, shows your customer that you are listening and care about they have to say.
Call to Action
Call-to-action buttons are a great way to encourage your audience to take a certain path or make a certain decision. Often these will be used on web pages but you are also able to add links directly onto your video. YouTube, for example, allows you to add pop-up annotations that can provide external links that your customers can interact with, without having to leave the page. So let’s say that you post a product overview video on your YouTube page. You will be able to add call-to-action buttons that take your viewer to a page where they can buy the product they’ve just seen. Not only does this improve the customer’s overall experience, but click-through-rate can be tracked. This will allow you to get a better understanding of the user’s engagement with your brand.
Get in touch!
At Holler London & Surrey, we live and breathe video, so if you’re looking to start your online video marketing campaign, get in touch with one of the team or call us on 020 7112 8665.
Like what you see? Why not check out a previous blog – ‘How to Use YouTube to Showcase Your Corporate Videos’