4 Best Corporate Videos Your Company Needs In 2017



4 Best Corporate Videos Your
Company Needs In 2017

So we’re now well into 2017 and you really want your business to get noticed this year. The problem is, you’re not the only one. Competition for people’s attention is extremely fierce. Companies all have different marketing methods to get their name out there; but the most effective is, undoubtedly, video marketing.

Want to know why? Because people’s attention span lasts about 8 seconds. That’s not a joke, either. It really does only last about 8 seconds. Which means by the time you’ve gotten to this point of the blog, they will already moved onto something else. An engaging video, however, can hold their attention from start to finish.

“Video Marketing is by far the most effective way to reach customers and get your brand out there.”

Need proof? Did you know that the average internet uses spends 88% more time on a website that has video on? Did you also know that websites with a video on the landing page have up to 800% more conversion that the same page without video? On top of that, 59% of executives would rather watch a video than read text.

So now you know how important video marketing is to your business, here are the best corporate videos that you need for your business in 2017.


  • Brand Film: A brand film is your master video, your signature piece, your showcase film. If someone asked you who your company is and what they do; this is your go-to video. It should be big, bold and tell the story of your business. This is your chance to convey the personality of your company. Keep it between 1-2 minutes, play to your strengths and make it personal.


  • Customer Testimonials: What’s better than a 5-star written review on your website? A stylish customer testimonial video, that’s what. The power of customer/client testimonial videos cannot be overstated. They’re a proven way to build trust with prospective clients and customers and reinforce the good work that you’re doing. You’ve probably been in the same situation yourself. You’ve read good reviews but still aren’t sure. Anyone could have written that review. This is why people trust testimonial videos so much more. This is definitely one of the best corporate videos you could make for your business in 2017.


  • Promotional Videos: Got some products or services that you want to promote? Of course, you do. In that case, you’ll be needing a promotional video. One of the most effective ways to push sales and grow your business is through the use of high-quality promotional videos. The trick is not to overload your audience with information. Give them just enough to peak their interest and leave them wanting to find out more.


  • Product Videos: If a picture is worth a thousand words, then a product video could well be worth a thousand sales. If you’ve got a great line up of products, then you should definitely think about making them stand out with some amazing product videos. Research has shown that people tend to look for a product video before making a purchase. Which means a high-quality product video could be the difference between making a sale and missing out on one.

Article Topics:
Video Marketing / Video Production