Despite the popularity of video production, some companies still haven’t invested their marketing budget into corporate video production. We hear many reasons from people as to why they haven’t taken the plunge and most of the reasons they highlight are nothing but myths and some couldn’t be further from the truth. Therefore, we’re going to highlight some of the myths we’ve heard so you can be sure you are not missing out on this powerful marketing tool.
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Professional video is overkill. We can shoot it ourselves.
If you’re making something that it going to be shown to your clients, then you are going to want it to look as professional as possible because the difference in quality is huge. It’s not just as simple as having a half-decent camera. Crafting an effective video takes skill and experience. Your video is your shop window and customers will make their minds up about your business based on the quality of your video. If they see an unprofessional video, they will think the same about your company.
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I’m not made of money. It’s too expensive!
Times are hard. We get that. And it’s fair to say that professional corporate video production is not as cheap as doing it yourself with your own camera, but the potential business that a great video can generate would be well worth your investment. You don’t need to worry about breaking the bank to do it either. Good video production companies will work within the budget that you set them and will ensure you don’t incur any unnecessary costs. The ugly truth is that going for the cheapest quote is always more risky than paying the experts. Buy cheap, buy twice.
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It’s all just too complicated & stressful.
It doesn’t have to be. In fact, it can often be quite an enjoyable process. All we need to know is what your video needs to do. Is it to promote your services? Is it a message to your clients? Are you trying to recruit a certain demographic? From there, we can generate some ideas for you and make the process as simple and enjoyable as possible.
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My website doesn’t need a video.
Well if you want to make yourself stand out from the competition and make your business look at professional as possible, then your website definitely does need a video. Adding video to your website adds a real sense of authenticity and is prove to make potential clients trust your company more. It is also a great way to showcase your products and encourage people to buy. On top of that, Google LOVES video. So if Google sees you’ve got a video on your website, it’s going to push your website up the SEO rankings, making it easier for people to find you.
Conclusion
With myths like these doing the rounds, it’s understandable why some companies have been uncertain about whether or not they should take the plunge into the video production world. But the positives of video production far out-weigh any negatives. If you’re ready to get the ball rolling on your corporate video production, get in touch today and let us help you grow your business with the power of video.