You may think you know everything there is to know about optimising your posts on social media, as everybody is posting content regularly these days. Creating video content for social media can be an excellent way to stand out from your competitors. We would like to share five simple methods to reach a larger audience through your social media posts.
- Targeted Hashtags
Hashtags are an essential if you’re looking to reach a larger audience with your social media video posts. They allow people to search for specific topics or trends on platforms, and discover your content more easily. You can generally add multiple hashtags to each post. Instagram allows up to thirty, however we recommend a maximum of three or four targeted and relevant hashtags to keep your post looking professional.“All social media platforms have certain ranking algorithms, many favour video content.”
2. Eye-Catching Thumbnails for Videos
When you’re publishing a video on social media, YouTube, Facebook or Instagram, you will be given the option to choose a thumbnail before sharing. Once published, this is the image your audience will see before clicking on the video and is therefore your first chance to grab their attention. This thumbnail should stand out, whilst conveying the message in your video. Saturating and sharpening the image is an easy way to make it stand out, and these are effects that you can apply in a number of free photo editing softwares.
3. Engage with Your Audience
We totally understand that creating high quality video content for social media takes valuable time, so engagement is key. If someone leaves an appropriate comment, asks a question or shares your post, return the favour. Building a rapport with your audience is an effective way to increase your follower/subscriber numbers, which ultimately, increases your reach.
4. Post Video Regularly and Consistently
All social media platforms have certain algorithms, which generally reward consistent and regular uploads by ranking them higher in people’s feeds. Also, video is favoured across many of these platforms. It is better to post once a week consistently, for example, as opposed to three times in one week and then not again for a fortnight. Your audience may begin to expect posts from you and make an effort to look to see what you have published. For corporate accounts, we recommend one post per day, across all platforms between Monday and Friday.
5. Creative and Original Content
Now out of our five tips today, this may seem like the most obvious, however it’s certainly not one to overlook. You should always be trying to make your content stand out. Come up with new concepts and discover new ways of sharing these concepts with your audience. At the absolute least, if you are posting across different social media platforms, ensure you don’t post exactly the same content to each. Changing wording or thumbnails will mean that anyone who engages with more than one of your social media accounts benefits from variety.
By following these five simple steps, you should be on the right track to increasing that all important online reach!