One of the greatest levers to improve company productivity is to improve internal communication. One of the most effective ways to do this is to deploy the use of high-quality video.

Using video as opposed to written communication is far more effective and engaging. Believe us when we say that your employees would always choose to watch a punchy video over reading a PDF or PowerPoint.

But when you want to improve internal communication through video, what are your options?


TUTORIAL VIDEOS

Particularly useful for internal training purposes, tutorial videos allow you to explain, in detail, how to perform a specific task or process.

This allows the business to save valuable time and money that it would otherwise cost to train each employee individually.

A video can simply be shared via email or an intranet, streamlining the training process each time a new process or piece of equipment is introduced to the business.

 


EXPLAINER VIDEOS

Explainer videos are traditionally used to highlight a company’s key product, service, or business idea, and convey this to the viewer in a fast and effective manner.

They are often animated, but can also be constructed using interviews with key personnel from the business. They’re a great option if you’re looking to explain a potentially complex process in an engaging manner.

 


TALKING HEAD VIDEO

Talking head videos do exactly what they say on the tin. A person delivering a message to camera.

In those words, you might think that they sound pretty dry and boring. Well they don’t have to be. If you’re looking to get a message across the business, a well put together video is the way to do it.

One crucial aspect you get with talking head videos over written communication is tone. If you wish, you can add a level of informality to the video.

Which makes the message feel less formal and more receptive to employees.

 


EVENT VIDEO

Many businesses are so vast they are able to host events for hundreds of people.

This could be an AGM, charity fundraiser, company-wide conference, or even a Christmas party. These events are all likely to require video to showcase the company’s activities, yearly highlights or results.

 

If you would like to know more about any of the types of corporate video discussed above, please feel free to contact us today to see what we are able to offer.