As the year of 2018 draws to a close, businesses start to wind down for the festive period, with staff often enjoying a deserved rest. However, with the ever-changing marketing landscape, there is no time for businesses to rest on their laurels, and must look towards future trends. Here, we are going to discuss some of our predictions for B2B Video Marketing in 2019.
1: LinkedIn
LinkedIn is THE social media platform for professionals. It’s the place where everyone can network and interact with clients, new and existing, and it is a little known fact that almost 80% of B2B leads are generated through LinkedIn. The platform has been slow to adopt video when compared with other social networks, but there is great potential now that video is fully integrated across both personal pages and company pages. If there’s one place you need to host corporate video, then it’s LinkedIn.
2: Repurposing Existing Content
Here at Holler, whilst we love shooting fresh and exciting content, we always advise that our clients consider the video they already have, and ensure that these are fully optimised, to the reach the correct audiences with the right message. Sometimes, it can be as simple as adding a ‘Call to Action’ at the end of your video, with a link to further information, or even just adapting the title to hit the correct SEO notes. Posting high-quality, regular content to your social channels is important, so building up a library of shareable video is super helpful.
3: Targeted Video
Social platforms are now delivering sponsored content tailored to individual users. Based on an individual’s browsing history, their likes, dislikes and interactions, marketing companies are now able to target their content to specific audiences. Businesses will start to create increased amounts of shareable video content due to the guaranteed advertising reach it gives them versus more traditional forms of marketing.
Exciting and innovative times lie ahead in the world of B2B Video Marketing, and here at Holler we are here to help you create amazing, professional content with a stress-free process. Give us a call on 020 7112 8665 to understand how we can help today!
Need a corporate video production? Call the team on 020 7112 8665.
