2018 is here and marketing teams everywhere are now all sitting down to figure out their marketing strategy for the new year. More than anything, everyone wants to be seen and heard this year. The best way to get your company out there in 2018 is through corporate video production.
But there are so many different types of corporate video examples that your company could invest in, all with different purposes and that will achieve different things. Before starting it’s a good idea to figure out what your companies goals are. Are you looking to raise your company’s profile? Maybe you need an amazing corporate promo? Are you looking to build trust with new and existing clients? Then perhaps testimonial videos are what you’re after?
We’ve outlined a list of the best corporate video examples that your company needs to be investing in for 2018.
“There are so many types of corporate videos that can benefit your company.”
Corporate Promo Video
This should be your flagship video. The video that sits front and center on your website and across all of your social media. The video you show people when they ask “So what’s your company?”. It should be big, bold and should pull out all of the stops to impress your audience.
Be wary not to include too much information or make it too long. The last thing you want to do is risk boring your audience. This is your chance to show people what an amazing company you are. Also don’t afraid to be different or do something that strays away from the norm.
If you don’t currently have one of these videos, you need one. If you do have already have one, consider whether it needs updating.
If you’re thinking that your company needs to increase the amount of new customers in 2018, then maybe customer testimonial videos are what you should consider.
What’s better than a 5-star written review from a happy client? The answer is a short customer testimonial video. When prospective clients are looking at your company and wondering if your products/services are going to benefit them, they’re not going to take much notice of your own self-promoting opinion. They’re going to want to know how it benefitted your current customers. By seeing a happy customer on screen, they’re much more likely to want to do business than by simply seeing a written review. Anyone can write those.
The key to testimonials is to let them be authentic. People can spot a scripted answer from a mile away and this will only do more harm than good. It’s also worth getting your client to highlight what problems they had before they used your product/service, then how your company helped fix that problem.
Don’t feel like you only need to make one testimonial either, a series of customer testimonials will go along way to building trust and winning more business.
One area of the best corporate video examples that you should definitely be focusing on is social media videos. One of the biggest booms in 2017 was the increase in amount of video that is watched on social media sites like Facebook and Instagram etc.
If you haven’t already, then you need to tap into this medium. You don’t necessarily need to make new content specifically for social media, but if you’ve got other videos planned then you should consider budgeting some extra time for editing to make social media friendly versions.
They need to be short (no more than a minute for Facebook & no more than 20 seconds for Instagram) and they need to work without sound. So either add closed captions or include some big bold text. The reason for this is because most people watch social media video without sound.
There are so many different corporate video types that will benefit your company. If you’ve got any questions then get in touch with our friendly team today for a no obligation chat.