The facilities management (FM) market is one of the biggest in the UK.
It is expected that it will rise to £117 billion by 2017. Which quite a significant growth from 2012, where it was work £106 billion.
With such value comes an incredible amount of competition, with loads of different companies all scrambling at the chance to land the next big contract. This means that marketing within FM needs to be on the top of its game. There are huge, multi-national companies looking for an FM partner and you want them to know your company is the best.
One of the best ways to do this is by making the best facility management videos 2017. Why TALK about your good services when you can SHOW your good services. So in our blog, we’re going to outline a few key points you need to consider when planning your next FM video.
“Ideally, you want to work with a company who has worked within the FM sector already.”
Pick An Experienced Video Production Company
Picking a suitable video production company can be tricky. There’s a lot of competition out there and knowing who has the safest hands can be tough. The key things you need to look out for are; have they worked for other FM companies and is their work of a high standard? It’s important that you go with someone who understands the FM industry and knows how to capture relevant video to tell your story.
Plan, Plan, Plan
Another important thing to think about is, can you actually film at the places you want to film? In theory, it would be great to film at your biggest client’s building, but what if they’re not up for you filming there? Asking them prior to booking a video crew could save you a lot of time and money.
What Makes Your Company Unique?
Pretty basic, but you would be surprised at the amount of companies that make a video that makes them look just like everyone else. If you want to stand out you should talk about what makes you different. Do you provide innovative services? Are you very people focused? Or are you all of the above? If you don’t talk about what makes you different then you’re just going to fade into the background.
Showcase Your Very Best Work
Another pretty basic one, but you really should be trying to feature the biggest and the best work you’ve done (where possible). If you’ve worked with some big-name clients, then shout about it! If other big-name companies can see that you’ve worked with trusted brands, then there much more likely to go with you. It’s a case of “if it’s good enough for them, it’s good enough for us”.
If you’re still looking for a high-quality video production company to make your best facility management videos 2017, then get in touch with Holler. We’ve got lot’s of experience filming for facilities management companies all over Europe. So we know exactly how to showcase your work and services.