Video production should be a huge part of any company’s marketing plans. When done properly it’s proven to be the most effective and engaging marketing method. Companies value their products or services, but are cheap video production selling them effectively?
Marketing represents the face of the products or services that they offer, so having a badly dressed face that is not well presented is a big setback for any marketing campaign.
YOU LOSE CREDIBILITY & CUSTOMER TRUST
Cheap video production has the potential to severely damage your company’s image. Businesses spend so much money on making themselves look great in front of their clients, all it takes is one low-quality video to tarnish that.
YOUR MARKETING MESSAGE IS MORE LIKELY TO MISS
It takes a lot of experience to know how to put a video together that is going to effectively chime with your target audience and get your message across.
Often, cheap video production will just make you a video but give no thought into whether it’s going to achieve its goal or not.
VIDEO QUALITY = PRODUCT QUALITY
You have a product or service that is high quality, a luxury product, something to desire. Why make a video that looks cheap and undesirable?
Whether we like it or not, your customers will equate the quality of your video with the quality of your video. If they see a cheap and nasty video, they’ll think the same of your products/services.
Producing such corporate videos will only degrade the product image and will undermine your whole marketing strategy.
We’re constantly taking on new clients who are coming to us to fix their videos after a bad experience.
Buy cheap, buy twice.
MORE THAN JUST A CAMERA
With camera gear becoming better and more affordable there are always new video production ‘companies’ popping up left, right, and center.
But you’re paying for more than just a nice camera, you’re paying for the experience.
Who would you rather trust your marketing budget with; an established video production company with over a decade’s worth of experience, or a startup with little to no experience?
IT’S BETTER TO WAIT THAN GO CHEAP
There are ways to save costs, however, just going for the cheapest option may not always be the safest option.
It’s better to save the video for when there is more budget available and make the highest quality corporate video possible.
If you are looking for a budget solution, there are many ways to do it without hindering the quality of the overall product.
Experienced teams know how to work with your budget to get the best possible outcomes.
But if it’s a choice between going cheap or saving it and waiting, we’d always advise you not to spend that money. Not just with us, but with anyone.
VIDEO PRODUCTION NEEDS STANDARDS
If you value your product, then you should the same value on your video production as well. A well-designed and well-produced video is the difference between the success and failure of a marketing campaign.
We’ll produce your video to the highest standard, and work with you to make sure you’ve got everything you need from the video, and that it does what you need it to do.