Everyone wants to know how to increase attendance at their next corporate event. What they often don’t know, is that corporate event video is the answer.
Corporate events are a great way for companies to get their staff together to share updates on the business, meet with potential new clients or partners, share ideas and celebrate recent successes.
A high-quality corporate event video generates buzz around your event and makes people excited for the next one.
Here are our tips on how to create a great corporate event video that will be sure to increase attendance of your next corporate event.
SHORT, SNAPPY & STYLISH
The key to a great corporate event video is to keep it short, snappy and stylish.
A short, punchy video with an energetic track will really help to grab attention and get people excited about your event.
You don’t want it to be a really long video with full-length presentations in, this is more likely to put people off of going.
If you do want to film any and all presentations for those who missed out, it would be better to keep these separate to the event wrap.
INCLUDE INTERVIEWS
Another good idea is to get some interviews with the people who are attending or who have attended in the past.
They don’t have to be formal, sit-down interviews. Just quick sound bites with positive comments about the event and why people should go to the next one.
If people can see how much other people have enjoyed it, then they’re more likely to want to go themselves.
The key is to play on the viewer’s F.O.M.O. (Fear Of Missing Out).
PLAN, PLAN, PLAN
One big mistake people make is that they fail to make a plan.
Share your schedule with the production company and plan the day with them. Let them know if there are any specific bits about the event that you want them to capture.
Don’t make the mistake of not planning and assuming that the video will just happen.
At Holler, we’ve got tons of experience in creating captivating content for corporate events, large and small.
Got an event coming up? Get in touch with our team and ensure that you hit your attendance goals.