Customer testimonial videos are one of the best ways to get people engaged with your brand. It gives viewers a great insight into the kind of clients you work with, and the fantastic working relationship that you have.
Having your happy customers talk about their positive experience can be one of the best endorsements, as viewers are more likely to trust in a person rather than a lengthy written testimonial.
Back in May last year, we filmed a testimonial for global technology giants Oracle, who created the technology used by pan-Asian restaurant chain Wagamama.
The shoot involved shooting in Wagamama’s new Oxford Street restaurant during a busy weekday.
While the hustle and bustle of the restaurant added to the realistic atmosphere portrayed in the video, filming amongst the customers and staff was somewhat of a challenge.
With a fully operational restaurant service running, our crew had to manage our filming around the busiest periods without holding up the general running of the day.
We tackled this by filming the interviews first thing in the morning, while the restaurant was its quietest, using a 2 camera set up with our Panasonic AF101 and GH4 kits.
We then captured footage of the restaurant and technology used in the afternoon when the restaurant was buzzing with customers. This ensued that the video showed both Wagamama and Oracle’s technology at it’s best. We made use of our DJI Ronin to follow waiters carrying dishes to customers, and used the GH4 to capture a time-lapse of the restaurant.
It was paramount to show how the Oracle technology worked, so with the help of a willing staff and some happy customers we filmed a dining sequence showing the customers ordering their food and the order being sent straight to the kitchen to be prepared.
The end result was a great testimonial for Oracle, which also shows Wagamama at it’s best. It’s a fantastic way to help your business, and also your customers.
To find out how we can help you create a customer testimonial video with one of your happy clients, just get in touch with the Holler team. We’re full of ideas and creative tricks to help you get the best possible results!