What is Traditional Marketing?
Digital vs Traditional marketing is a difficult decision to make for companies looking to improve their brand image. There are traditional marketing strategies that companies use in order to gain and maintain customers.
Some of these marketing methods include:
- Broadcast
- Direct Mail
- Phone
- Outdoor Advertising e.g Billboard
Whilst still fairly effective, they do have limitations on reach. They are only really effective within a local market and with only a select number of viewers.
The other issue is barrier to entry, a lot of these methods are very costly considering the limited amount of reach they offer. These methods may work well for larger companies but for small start ups and businesses this sort of expenditure for marketing just isn’t feasible.
How has marketing changed?
Brand marketing is changing, and the barrier to entry for effective marketing strategies is getting more cost-effective. Paid social media, email marketing, pay-per-click advertising and social media now rule. With Google & social media ads being the most cost effective to reach the largest audiences, it’s becoming more and more difficult to justify the large marketing spends of the past.
What Type of Digital Marketing is effective now?
With the new wave of online and social media advertising taking hold, it’s important for businesses to come up with creative and engaging ways to produce content. The way you digitally present your brand can have a big influence on how your customers perceive you. It’s important to have high quality, well produced content to stand out from the competition.
Video content has become one of the most essential and effective forms of communication for a brand. A high-quality video can be utilised in a variety of different ways. You can use video on your website website to deliver the story of how your brand was established or cut a message down into shorter clips for use on social media or YouTube.
Video isn’t limited by some of the restrictions of traditional media, it can shared and viewed to unlimited audience without having to pay for licensing or monthly upkeep.
What does the future of digital marketing look like?
As the digital vs traditional marketing debate moves into the future there will continue to be evolution in different forms. Video will continue to adapt to different trends and be one of the most effective marketing methods moving forward.
If you are interested in high-quality commercial video feel free to get in touch. Just Holler!