Humour plays a huge role in our day-to-day lives. It relieves stress, helps us to relax and can really elevate our moods. We all love a funny video, so it’s only natural that a lot of corporate companies want to make a funny video.
With good reason too. Funny videos are much more likely to be shared and go viral than non-funny ones. Think about it – how many of the viral videos have you seen that aren’t designed to make you laugh? It’s not just about going viral either. Humour, when executed properly, can really bring your video to life and it can inject a bit of your companies personality into the video. However, if you do want to make a funny corporate video, you should proceed with caution as they are very difficult to get right.
“You should be careful when making a funny corporate video, they’re very hard to get right.”
Making a funny corporate video can be a risky business, because there are a lot of things that can go wrong. So here are some things you should consider before you start making a funny corporate video.
Don’t do it for the sake of it
If you feel like you’re making a funny corporate video just for the sake of it, you should maybe reconsider. If you don’t know what you’re making it, how will you know if it’s doing its job? You’re just going to run the risk of damaging your company’s reputation, as well as wasting a lot of money.
Consider Your Audience
It’s also worth considering who your target audience is. Is a funny corporate video the kind of thing they would respond well too? Or would they just thing you’re being unprofessional and not taking them seriously as clients?
Hire a professional script-writer
If you do decide you want to go ahead with a funny corporate video, then you might want to make sure you splash out for a professional comedy script writer. Even if you think your idea is hilarious, it might not turn out to be a funny as you think. The professionals will work with your ideas and will help come up with something suitable and, more importantly, will tell you if you have a bad idea. Whilst this might hurt your feelings, it’s better to face this reality than have a catastrophic corporate video failure on your hands.
Don’t lose sight of your message
One big mistake that companies make when they’re making a funny corporate video, is that they lose sight of the message they want the video to send. The reason for this is that, usually, they’re too focused on making it funny. Keep asking yourself throughout the process “what’s this video telling me to do?” If you find yourself unsure of what the video is telling you to do, then chances are the messaging has been lost.
We often get clients come to us wanting to make a funny corporate video. Our advice is always “yes, but tread carefully.” If you’re going to do it, you’ve got to do it right. We’ve all got that embarrassing mate who thinks they’re hilarious, but they’re really not. You don’t want your corporate video to be that mate.