How to Get Your Clients to Fall in Love with Your Work
If you work in the video production industry, I’m sure you are aware that there is no magic solution to ensure that your clients think you’re amazing. Building a great client relationship takes commitment, attention to detail, and a high quality product. There are, however, a couple of things you can do to get off to the best possible start.
Making sure you have a happy client at the end of your project starts at the very beginning, in pre-production. The days and weeks before your shoot aren’t just the time to book your kit and find a suitable location; it’s also the time to prepare yourselves and your clients for what’s to come.
Giving your clients a clear insight into what they can expect from the shoot means that there shouldn’t be any disappointments or miscommunications on the day, making for a much more enjoyable experience for everyone involved. A stressful shoot can be all it takes for a client to decide they never want to make a video again, especially if it was their first experience.
The same goes for your crew. Giving your guys a good idea of what they can expect from the day ensures that you get the best from them and there are no confusions on location. Your clients need to feel that they’re in a safe pair of hands, and a crew with poor communication can easily come across as unprofessional.
While planning is essential, it’s possible to overwhelm your client with information. They probably don’t need to know the technical ins and outs of why your kit is perfect for the job, they just want to feel that you know what you’re doing and understand what they need from you. You don’t need to bombard them with lots of conference calls or meetings; a simple show and tell can be all you need to put the clients mind at ease.
We always aim to simply make the production process as fun and stress free as possible for our clients. Things like being interviewed on camera can generally feel completely unnatural and nerve wrecking, so it’s our job to take the pressure off and make everyone feel comfortable.
Ensuring the client is at ease throughout entire production is the best thing you can do. It’s as simple as putting on your best smile and throwing in some nice coffee and biscuits, because keeping the client happy throughout the process pretty much guarantees they’ll not only love your work, but also want to come back for more.