A Guide To Video Marketing

Whether you have made a video yourself or you have paid a company to create something for you, you’ll probably want as many people to see it as possible. Video marketing is a great way to raise awareness for your brand, as long as you go about it in the right way. The internet gives you instant access to thousands of potential viewers so you should be taking advantage of this.

Your Own Website

First things first, you need to put your video on your website. The chances are that your website has been created to show your company in its best light. When people are visiting your website they are already interested on your company, you just need to give them a little nudge to actually order from you and a video could do just that. Having video on your website can also improve your SEO, meaning more visitors will be drawn to your site.


Anyone who watches videos online will turn to YouTube, so it makes sense that you take advantage of this. It is also worth bearing in mind that YouTube videos tend to rank well on Google, so that is another way to get people’s attention. Just make sure that you use a good description, title and keywords to get the attention of as many viewers as possible.

Social Media

Social media is a massive part of online life now and not something that should be ignored. If you have company profiles and accounts then you should make sure you upload your videos to this. It is also worth seeing whether there are any industry relevant pages that you can share your video on to get the attention of new people.

Hashtags and Keywords

When you are sharing your content you need to make sure that it also helps your marketing. Video marketing is all about raising brand awareness across a number of platforms. For starters wherever you upload it, it needs a catchy title that is going to encourage people to view it. You also need to make sure that you add a good description and keywords so that you get the attention of search engines and hopefully give your company a boost that way too!  Make sure you use hashtags to get the attention of people interested in your industry as well.

Social Media Events

When you’re concentrating on video marketing is important to know your industry operates online. There are many different social media events that you could attend if you find them relevant. Twitter users host a whole range of Twitter chats through the week where you tweet using the relevant hash tag. This can be a great way to reach new people, especially those that you already know have an interest in whatever it is you are marketing.

Call To Action

Internet users need to be told what to do, so if you want them to click like then make sure you let them know, or add a line in with the video to encourage them to share with their friends. It sounds simple but it is a method  that really works!

If you want to find out more about award winning videos London, get in touch with the Holler Team in 020 7112 8665 or email hello@justholler.uk. 

Like what you see? Read our previous blog: Award Winning Videos London – What does it take?

Article Topics:
Video Production