Let’s take a look at how to get the best corporate video by seeing what exactly it is and why is it so important for your business?
WHAT IS CORPORATE VIDEO?
Corporate video is a term used to describe a piece of video content that has been produced or commissioned for a business. In most cases the video will be used to promote the company within a larger marketing campaign. However it could also be for internal communications to raise awareness and engagement within your employees.
WHAT MAKES IT SO IMPORTANT
It’s statistically proven that media consumption and specifically video consumption has risen over the last few years. A study from Cisco found that 9 out of 10 viewers said they wanted to see more video content from brands and businesses. In 2022, online videos make up more than 82% of all consumer internet traffic, a 15x increase from 2017.
By using video content to promote your business online, it allows for information you want to share to be delivered in a much more engaging way which in turn is more likely to encourage that individual to come back to your business.
THE KEY POINTS OF CORPORATE VIDEO
When it comes to making video content there are a few key things you need to be thinking about. Let’s break them down to the main ingredients.
When thinking about your next video one of the first things to do is to think about what you are trying to achieve with what you are making. If you have a clear direction of what you want your video to do, it becomes a lot easier for everything else to just fall into place. It’s also helpful to know how you will measure its success once it’s out in the world.
Just as important is the video’s target audience. Thinking about who you want that to be should be one of the first things you do. From our experience here at Holler it’s hard to make a video that appeals to a wide audience, if you can consider your current audience and how to boost their specific engagement. This could be by doing things like making the video seem like it’s talking directly to your audience, this then makes it easier for them to connect to the business often on a personal level.
Having an idea of your budget before coming to a video production company is great. It allows us to pitch to you great ideas that still fall within your price range. Here at Holler the team can chat with you openly around your budget to make sure you are getting the most valuable end product.
This is often a piece of the video production cycle that can be overlooked or left to the last minute. It’s important to consider how you are going to get your shiny new video out there. Having a plan for this before the creation of the video is great as it means we can produce things such as social media versions tailored to specific platforms. Being proactive in the sharing of your content will increase the effectiveness of the video.
Finally we are onto the making of the video. In our opinion the best part! This is where we bring our expertise to make you the best looking corporate video possible. We can work alongside you to make the video stand out from your competitors and really bring the WOW factor. Take a look at one of our most recent projects!
Here at Holler we have over 10 years of experience in making high end corporate videos for a range of clients all around the world. We have a team of industry professionals who thrive on capturing brands identities and bringing them to life.
If you are thinking about kicking off the process of your next professional corporate video, get in touch and our team will help you through the process. Get in contact today!