Online video is no longer the ‘up and coming’ marketing technique that you should be testing out – it’s the top dog when it comes to marketing strategies. It’s no wonder then that loads of companies are bringing video into their marketing strategy.
But if you’re fairly late to the party, how can you go about improving your video marketing strategy?
The reason that video marketing is so effective is simple – video engages people in a way that text never dream of doing. Video is also a really effective way to help increase traffic to your website and increase your brand awareness. So if you nail your video marketing strategy, you could see some really noticeable improvements to your click-through rates and conversions. Here’s 4 ways in which you can improve your video marketing strategy.
“If you nail your video marketing strategy, you will see fantastic results.”
Keep them Short
It’s something that we talk about a lot at Holler, but you need to be keeping your videos as short as possible. Believe it or not, but studies show that our attention spans are shorter than a goldfish’s.
Most of the time, before people watch a video, they’ll glance at the duration and then may or may not even watch it. If they see that its over 4 minutes, they probably won’t bother watching it. If they do, then most won’t watch until the end.
So your video needs to be short, sweet and powerful. It needs to capture their attention from the start and hold it there until the end.
Clear Call to Action
Seems obvious, but make sure that your video has a clear call to action. If it doesn’t, chances are that the viewer will be left stranded at the end of the video, not knowing what to do. It can be anything from a link to a web page or a simple instruction of what to do next. Just give them something that they can follow up on if they’re interested.
Optimise Your Video For Search
Another simple thing, but you’d be surprised how many people don’t do it. The worst thing you can do with a video is to just upload it to YouTube and hope that the views will come rolling in. It just doesn’t work like that. You need to think about your video’s SEO to make sure that people will be able to find your video. That means coming with relevant and searchable titles, tags and keywords.
If you’re not doing this then you might as well not bother uploading it. A video that has been well optimized will deliver so much more.
Tell a Story
Everyone loves a story. The most popular online videos are ones that feature some kind of story. So when you’re coming up with ideas for your next video production, think about how you can work a story into it. It could be something simple like a short employee story, or something more complex and metaphorical.
Companies these days are trying to put more focus on their people’s stories rather than just on their brand. Creating an emotive video is a sure-fire way to get a reaction from your audience.
What ever you decide for your video marketing campaign, you should always look for a high quality video production to execute it for you. Trusted by companies all across the globe, Holler have got tons of experience in making compelling videos that are sure to take your video marketing campaign up a notch.
Get in touch today to see how we can help you out.