29
NOVEMBER, 2016
How to Make an Amazing
Investor Video
One of the best ways for companies to win new business is through pitches. Whether this is pitching to new clients or potential investors, it’s a great way for companies to sell themselves in a much more personable way. So you really need to pull out all the stops to impress the people you are pitching to; and one of the best ways to do this is through pitch video.
If you want to make your company stand out from the crowd, then including a bespoke, professional pitch video is the best way to go. They’re proven to be much more engaging and impressive than a standard PowerPoint presentation. But before you pick up the phone to your video production company, here are a few tips to help you get the best out of your professional pitch video.
“Let your competitors make the mistake of only using PowerPoint.”
Don’t compromise on quality – One of the worst things you could do is present a cheaply made, amateur looking video to your potential investors. It will give them the impression that your company is small-time and probably not worth their investment. Whether you like it or not, the investors you’re pitching to will judge your company based on the quality of the video. So you don’t want them thinking your company isn’t up to much. As the expression goes, “If you think hiring the professionals are expensive, what until you hire the amateurs.”
What’s the point of the video? –It may seem obvious, but you video needs to serve a purpose. Is it to show the breadth of your company? Is it to show off your facilities? Is it a message from your CEO? If you make a video with no clear purpose or goal, then it’s not going to achieve anything. All it will do is confuse your potential investors and people aren’t going to invest their money if they have reservations.
Don’t overload on information – It’s important that you include enough information to inform your investors, but if you hit them with a super long video then you risk losing their attention. People’s attention spans are getting shorter and shorter, so you really want to keep your investor video as concise as possible. Speak to your production company about more stylish ways of adding extra information on-screen. This could be through something like stylish motion graphics, highlighting your key points.
If you want to give yourself the best chance of gaining investment, then including a high-quality investor pitch video is definitely the way to go. Don’t make the mistake of thinking a PowerPoint will impress your investors. At Holler, we’ve got loads of experience in making compelling and engaging investor videos. Whether it’s a simple CEO message or a more complex promo video, we can do it all.