A professional case study video is used to help showcase the value of your products or services. This is usually done by telling a real-world customer story. The aim is to tell a compelling story to add authenticity to your marketing.

They’re a great tool to help you drive business and attract new customers. Professional case study video has a real distinct advantage over traditional text as it’s much more personable and much more engaging.

Your customers are far more likely to watch a 2-minute case study than read a 300-word written case study.

 

 

HOW TO MAKE A PROFESSIONAL CASE STUDY VIDEO

 

Choose the right customer

There are lots of things to consider when selecting the best customer for your professional case study video. Do they match your target audience? Do they have an interesting story? Would they be ok on camera? Would they have stats to back it up?

Once you’ve identified a perfect fit, you’ll need to approach them with your request for filming. When you approach a customer, be clear about what you’re asking them to do, ease their concerns and let them be involved in the process.

We often suggest sweetening the deal by offering something in return. Maybe offering them a copy of the footage captured for their own marketing purposes.

 

Ask the right questions

It’s important when planning things out, to make sure you think like a customer and ask the right questions. This will draw answers that are valuable to other potential customers.

Think about what they care about, what your competitors aren’t doing and what you help them to achieve. This will help you define the key message and give you something to build the story around.

 

Back it up with stats

Words lie, people lie, but numbers don’t. Adding cold, hard facts to your video can really help be the convincer for a lot of people.

Think about how these could be creatively included. Animated graphics? Bold text on screen? Motion tracked graphics?

 

Choose the best shooting location

Where you shoot your video is a major part of the overall look and feel of your professional case study video.

The shoot location may be dictated by your customer’s industry. If they work in tech, it probably makes sense to shoot in their office. But, if your customer works in a hands-on field like construction or community development, you might want to film outdoors to capture the action.

If your customer doesn’t have an office, or their location doesn’t look great, think about hiring a location. Your video production company will be able to source a great location that will look amazing on camera.

 

Use a professional video production company

Most importantly, you’re going to want to hire an experienced video production company who are masters at telling a good story.

When you make any kind of marketing content, you want to make sure you are putting your company’s reputation in the safest possible hands.

It’s not as simple as having a good camera anymore, there is so much more to building a compelling case study video.

That takes a level of experience that a lot of freelancers or young video production company’s just don’t have.

 

At Holler, we’ve been making compelling and effective case study videos for over 10 years. We’re trusted by some of the biggest companies in the world to tell their story and help them win new business.

If you’re thinking about your next case study video. Get in touch today.