Online video marketing is the new dynamic that has gripped the marketing industry. It is result-oriented and revolutionary, leading to a higher conversion rate. Online marketing videos are now considered as powerful marketing tools and if you are running a business of your own you simply cannot afford to miss out on these.
Online marketing videos lead the new marketing trends and practices. These are effective for generating higher website traffic, increasing sales and enhancing consumer engagement. Studies suggest that there has been a rise of up to 35% in internet video viewing and 20% in mobile video viewing. These stats suggest that online video marketing is here to stay for a long time and is to emerge out as one of the essential factors responsible for determining the success of your business.
But how are you to benefit the most out of the growing trend of online video marketing? To begin with, we suggest that you acquire professional help. Approach professionally acknowledged video production agencies to seek reliable guidance in this regard. There are lots of video production agencies out there that can help you with online video marketing and Holler is just one of them. Go out there and explore your options. Select one and get an engaging and interesting marketing video made to grow your business!
Once you have a good marketing video you should immediately set about to promoting it. There are various channels available for this purpose but in order to maximise your views you need to use these wisely. Here is a simple three step process explaining how you may increase views for your online marketing videos.
Keep your video short
Short online marketing videos with engaging content have considerably higher chances of getting more views. Keep your videos short and punchy to get more views. Present-day viewer easily gets bored and has a narrow attention span. This is specifically true for individuals who are on the move. Viewers no longer have patience to sit through even as much as a 5 minute long video. Keep your marketing videos no more than 30-60 seconds long to create a greater impact.
Killer idea for your video
Idea is one element that has most influence on the success of your marketing video. There is no point in presenting same old concepts to your audience. Mundane concepts lead to lack of interest in your audience. To engage them effectively, you need to come up with something unique, creative and innovate. Give your audience something new and fresh. Think out of the box and come up with a killer idea for your marketing video so that it may stand out and quickly grab the attention of your audience.
Make your video easy to view
Lastly, place your videos widely so that your audience have higher chances of coming across them. Post your marketing videos on all available channels to make them more accessible. From your website homepage to social media and branded YouTube and Vimeo pages, there are wide ranging platforms that can be used to increase the views of your online marketing videos.
Increasing the views of your videos is a step ahead towards successful online marketing and following this three-step process you are to achieve just that.
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video