If you are spending time, effort and money on any marketing technique then it stands to reason that you are going to want it to be as successful as possible. Marketing videos are no exception, although you might need to work a little harder to make them as effective as possible.
Many of us now watch videos on the move which means that we don’t have time (or the patience) to sit and watch videos that don’t immediately grab us and draw us in. As marketers if we want to stop viewers from switching off then we need to make sure that we do what we can to keep their attention.
Make Yourself Easy To Find
People can only like your video if they have actually seen it. Don’t be shy or afraid to put it online everywhere that you can. The more people who have access to your video the more likely you are to get views and shares. Social media is wonderful – pick a catchy title, use the right keywords and post it where it can be seen and hopefully the video will do the rest. Marketing videos is one of the most important ways to make sure that people see them and hopefully share them with others!
Make It Viewable
People are going to find it really annoying if they can’t see your video properly or if it is badly made. If you’re marketing videos then they need to be well thought out and made well. It is also worth considering how the video will play if you have it on your own website – for example Flash videos won’t play on all iPhones and iPads.
Content is King
The content of your video matters too, after all people need to encouraged to watch it. Even if you’re making a video with the view to it being promotional, try not to make it to pitchy. Informational videos work really well, especially if you are telling people information that they can really benefit from. Think about the description of your video to, because this is what they’ll read before they decide whether it’s worth watching or not.
It is easy to assume that marketing videos is something that you should take care of yourself, but that is not the case at all! If you want to market your video properly then this takes more than just tweeting a couple of times that you have put a video on YouTube. The best thing you can do is get a professional video production company on board to help with your marketing campaign. As they are experienced in the marketing industry they will know the best steps to take in order to get your video out there and seen by the right people.
Here at Holler we offer a range of video production and marketing services so please do not hesitate to get in touch if you feel that there is something we might be able to help you with.
If you want to find out more about marketing videos, get in touch with the Holler Team in 020 7112 8665 or email hello@holler.video.
Like what you see? Read our previous blog: “Hiring A Good Video Production London Based Company”