30
AUGUST, 2016
Mistakes To Avoid When
Planning Your Corporate Video
When you run a business there is always plenty to think about, this is especially true when it comes to marketing, advertising and other reasons for corporate video. Planning a corporate video may seem like a stressful process, one that you simply don’t have time for, but if you work with the right production company then the entire process can be smooth and simple.
We are experts in creating amazing corporate video and can help you to make your video, without the headaches. With this in mind, we have put together our top 5 mistakes to avoid when planning your next corporate video.
Failing to make a proper plan
Planning isn’t the most exciting thing to do. But when it comes to creating a corporate video, you really should take your time and not rush into anything. If you take the time to plan and careful consider what you want include, then you will soon find that everything falls into place.
“Fail to prepare, then prepare to fail.”
Trying to focus on too many messages
Whilst there is a good chance that you will want to try and pack in as much as you can to your video; you should try to keep it as simple as possible. Too many messages can become confusing for the viewer; leaving them feeling more than just a little lost. Instead, simply focus on presenting one main message, making sure that it comes across and that your customers understand what you want to say!
Not identifying your target audience
If you ignore the viewing habits or appeal of your target audience, then you are making a huge mistake. Instead, try to find out how your audience watch their videos, when they watch them and the type of style that appeals and then make sure that your video fits into this.
Not having a clear call to action
A call to action is when you ask your viewer to do something. It could be to call, visit, buy, or simply click for more information. Make sure that you include all the relevant information on how they can do this and you will see those viewers turn into clients and customers.
Choosing the wrong video production company
We all know that the cheapest isn’t always the best option. This is true for video production companies. Achieving the right balance between high quality and a great price can be tricky, however there are some fantastic video production companies out there that can offer both. Take the time to speak to a video production company and find out what they can do for you. Ensure that they listen to exactly what you need and present their own ideas on how you can go about it.
That’s the Holler way, we are on hand to help you create the very amazing corporate video without having to break the bank.
So why not get in touch with us today?