If you haven’t considered investing in marketing video production as yet, it is high time now that you give it a serious thought. Recent stats and data provide ample evidence to show businesses the growing importance of online video marketing.
According to experts, marketing video production is only going to get bigger in the coming future and is believed to emerge out as a dominant force in the field of online marketing. Therefore, if you are running your own business, it is crucial that you incorporate the practices of online video marketing into your marketing strategy so that you may be able to cope up with the competition more effectively.
To convince you about the role and contribution of marketing video production and online video marketing towards the progress of your business, we have focused this article on elaborating on some of the significant marketing video stats and what they mean for your business.
1.8 Million Words
Experts suggest that one minute of an online marketing video equals 1.8 million words of written marketing content. This means that through marketing video production business can communicate with their consumers more effectively in a considerably shorter span of time.
90% Online Shoppers
When surveyed, around 90% of the online shoppers stated that they find online marketing videos a useful tool for making buying decisions. This suggests that the potential of marketing video production is not only limited to promotional endeavours, but these online marketing videos may also be used as influential tools to convince the consumers to purchase a product or a service.
In the wake of the increasing inclination of consumers to depend on online videos before making buying decisions has convinced the retailers of the value and significance of marketing video production for increasing sales.
45.4% Internet Users
Around 45.4% of the total internet users view at least one online video within a month. The considerable percentage of online users seeming to be interested in viewing online videos speaks of the importance of marketing video production and online video marketing for higher consumer engagement. It is also suggested that an average internet user comes across around 32 videos in a month’s time and hence, through investing in online video production and marketing, it is more likely that you will be able to interact with a wider consumer base.
100 Million Internet Users
It is estimated that around 100 million internet users watch online videos par day. 100 million is a significantly large figure and if you have not been involved in online video marketing as yet, this means that you are missing out on an opportunity to engage with a major segment of your existing and potential target consumers.
64% Buying Probability
Studies suggest that after viewing an online marketing video on a website, the chances of a consumer of buying a particular service of product increases to 64%. Online marketing videos are a compelling and highly engaging marketing tool as seen by the recent trends among consumers, who tend to stay relatively longer on a website on which an online video is posted.
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video