24
NOVEMBER, 2016
Professional Pitch Video:
What You Need To Know
One of the best ways for companies to win new business is through pitches. Whether this is pitching to new clients or potential investors, it’s a great way for companies to sell themselves in a much more personable way. So you really need to pull out all the stops to impress the people you are pitching to, and one of the best ways to do this is through pitch video.
If you want to make your company stand out from the crowd, then including a bespoke, professional pitch video is the best way to go. They’re proven to be much more engaging and impressive than a standard PowerPoint presentation. But before you pick up the phone to your video production company, here are a few tips to help you get the best out of your professional pitch video.
“If you really want to blow them away; professional pitch videos are the way to go.”
Cheap looking video is a bad idea – When it comes to professional pitch videos, you should never compromise on quality. Whether you like it or not, the people you’re pitching to will judge your company based on the quality of the video. You could have the best product/service in the world, but if your video looks cheap and unprofessional, then that’s what people will think about your company.
What is the video trying to achieve? –It’s important that you’re clear with your video company from the start what you want the video to achieve. Is it explaining a product? Do you want it to show your company’s breadth and depth? If you don’t make this clear, you run the risk of ending up with a video that doesn’t do what you want it to.
Who is the video aimed at? –It’s also important that you understand who your audience is for your professional pitch video. This can make a drastic difference in how the video is made. If you’re pitching to a group of CEO’s, then the video will need to be tailored to their needs and expectations.
Keep it Short –We get it, you want to show your business off as much as possible, but overloading your audience with information can have the opposite effect you want. If you’re bombarding your audience with information then you run the risk losing their attention or, even worse, boring them. We’d recommend keeping it as short and sweet as possible to have the greatest impact. You could also utilise stylish motion graphics to help drive home your key messages.
If you want to really impress people at your next big pitch, then including a high-quality pitch video is definitely the way to go. Let your competitors make the mistake of relying totally on PowerPoint; while you blow them away with a stunning video for your pitch. At Holler, we’ve got loads of experience in making compelling and engaging pitch videos. So get in touch with us today.