We are currently in the midst of a massive recruitment drive in the UK. Job vacancy levels are at an all-time high and competition to attract the best staff is fierce.

More and more companies are coming up with creative and innovative ways to make them stand out from the rest and showcase themselves as the employer of choice in their field.

One way they are doing this is through high-quality recruitment videos. Below, we outline some of the key reasons why recruitment videos need to be at the center of your recruitment drive.




Boost your search results


If you didn’t already know, Google absolutely loves videos.

Using recruitment videos is a fantastic way to boost your SEO and give yourself a larger presence in people’s search results.

In a nutshell, if you put a recruitment video on your career pages they will rank higher than your competition in Google’s search results.



Get more views on your job posting


When it comes to hiring the best candidates, you need to make yourself stand out from the competition.

Today, candidates have a plethora of choices when it comes to job opportunities, so you need to attract their attention.

One of the most effective ways of doing this is by adding a recruitment video to your job postings.

CareerBuilder reckons that job postings with video icons are viewed 12% more than those without!


Get more applications


Not only will amazing recruitment videos attract the attention of potential candidates, but they’re also an excellent way to convince them to apply for the open positions.

CareerBuilder found that job postings with videos have a 34% higher application rate. Therefore improving the talent pool you have to choose from.



Showcase your brand to candidates


Recruitment videos are perfect for promoting your brand and showcasing yourself as a great employer.

Videos can tell a story about your company, highlight company values and show off your current happy employees.

It’s also a fantastic way of showcasing your company culture and giving candidates a behind-the-scenes look into everyday life at your office.



Recruitment Videos? Just Holler


At Holler, we’ve got tons of experience in making amazing recruitment videos, designed to attract the best candidates to your organisation.

We’ve produced recruitment videos for large corporate companies, like DELL Technologies, to help them stand out from the crowd and help drive more applications to their listings.

If you’re recruiting and you want to boost your chances of attracting the best staff, just holler!