There is currently a lot of conversation about whether a professional video service is still necessary. This article discusses some of the differences between an amateur and professional video and a why it’s still important in the world of online advertising.
Pre Production/ Planning
One of the biggest differences will be in the planning phase of the production. With any reputable production house, you can expect some level of pre-production ahead of a shoot.
Professional agencies offer a number of services that will be most suitable to the style of video you want to produce.
The aim is to ensure a stress-free, organized day of filming. One of the risks in choosing an amateur is the lack of planning often involved. It’s often the case that an amateur will overpromise and underdeliver. This may leave you with some gaps in your video and a poor quality final video.
Experience
If you choose an experienced production house you can expect to have a team with plenty of experience.
They’ll make suggestions on how you could improve an idea or offer a more creative solution. This experience will help on the filming and post-production days to make sure the video is completed to a high standard and to a set deadline.
Quality + Professional Look
This is one of the biggest and most visible differences. There are a vast number of elements that go into making a video look and feel like a quality video. Missing any of one of these factors can reflect poorly on your brand image.
A professional service will provide the right equipment and technical capability to present a really polished final result you would be happy to present.
If you’re interested in a professional video service feel free to get in touch!
Here’s an example of a video we’ve made: