One of the things that every video marketing department wants to know is how to get ahead of their competitors.
With the national lockdown, a lot of the corporate world has come to a standstill like never before. Lots of companies are unsure of what to do and afraid to make decisions, with many opting to tread water and ride out this crisis.
But out of adversity, comes opportunity.
Now is the perfect time to catch your competitors napping and get the wheels turning on your video production.
GET PLANNING EARLY
The earlier you get planning your video marketing strategy the better chance you have of getting ahead of your competitors.
A successful marketing video requires plenty of planning and creative development. So now is the time to pick up the phone to our team of producers.
Our team are always happy to have an informal, non-obligatory chat to talk about your goals and targets and figure out how various types of video can help achieve them.
DON’T DELAY & COMMIT TO TO YOUR PROJECT
Don’t make the mistakes that your competitors are making and delay your video marketing campaign.
Ultimately, the main purpose of your video marketing campaign is to solve a problem.
Whether that’s increasing sales, increasing brand awareness or winning new business, if you delay too long this will only lead to missed opportunities and slower business growth.
“On an important decision, one rarely has 100% of the information needed for a good decision no matter how much one spends or how long one waits. And, if one waits too long, she/he has a different problem and has to start all over.’ – Robert K. Greenleaf
DON’T BE AFRAID TO GET CREATIVE
This is something that we like to recommend to our clients anyway, but don’t be afraid to get creative and do something different.
If you keep doing the same thing over and over again, you’ll find that the outcome becomes less and less effective.
Don’t worry if you don’t think you can come up with any ideas, that’s what we’re here for. Our team of expert creatives love to sit down and come up with creative and effective video content.
We’ve got loads of experience in coming up with creative solutions for blue-chip companies.
If you want to get ahead and upstage your competition, then feel free to get in touch with our team for an informal chat to go through your requirements.