Online marketing videos are all over the Internet and it is the exciting, professional concepts and productions that get shared around. But what exactly does an online marketing video company do? And how can they help you with your marketing campaign and produce a video that stands out amongst the crowd?
Content Development
An experienced company can help you from the beginning; brainstorming sessions, creating storyboards, market research and more are all under one roof. You can also develop the idea yourself and ask your production company for their expertise at any point in the process, whether it’s writing a script or editing services. Companies do require certain information to come up with the results you are after, and may ask you the following questions – What is the target audience for this video? What budget do you have? What is the purpose of the video? A good video production company can provide you with a good result; and a good tip would be to do some homework before hand so you can tell them what you want.
Production advantages
Experience in the industry is key. It’s not just a case of taking a camera out and filming. An experienced producer will be able to see the end game whilst shooting. They will shoot more than enough footage for the post-production process so that you have options.
The equipment that a video production company will own will set them apart from the amateurs. But it’s not just owning the equipment that counts. Knowing how to achieve a modern and cinematic look is something that only an experienced crew can provide.
Most companies provide additional production services such as experienced make-up artists, creative directors, props and more. Aerial shots, special lighting and special effects can all be used to make your vision come true within budget; the sky is the limit!
Post-production experts
The editing of a video is the point where it all comes together and the final result is realised. Good editing can make the most of your footage, creating a higher quality video, but a poor job may reduce the impact of the video. The right music, the right transitions, all make the little differences that will ultimately make your video as good as it can be. Not to mention a production company will have access to royalty free images, soundtracks and graphics. Motion graphics and animation are a great way to present a complicated message and if done correctly they can give a high end look to your video.
An experienced video production company will also give you advise on uploading your video online and maximising your marketing campaign!
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video
Like what you see? Check out our previous blog A Guide To Viral Ads