The Importance of Video Marketing To Travel & Hospitality
If you didn’t already know, online video is massive. For example, did you know that video will account for nearly 75% of all internet traffic? That’s a pretty huge statistic. Did you also know that more online video content gets uploaded in a single month than television has created in 30 years?
This just goes to show how big of a role video plays in marketing. Companies from all different industries all around the world are seeing the benefits of using video in their marketing strategy. Don’t believe us? Well according to research, 52% of marketing professionals across the world reckon that video is the type of content which produces the best ROI.
“By 2017, online video will account for 74% of all internet traffic.”
One industry which has certainly benefitted by the boom in video marketing is the travel and hospitality industry.
Before video really took off, marketers would traditionally use text and images as a part of their marketing campaign – with only the biggest companies being able to afford to create televised content. But that’s all changed.
Don’t get us wrong, text and images certainly have their place in your marketing strategy, but they’re just not as effective. In the modern day, people want to feel and experience the experience before they’ve actually done it. You just can’t convey that type of emotion through anything other than travel video marketing.
So How Can You Work Video Into Your Marketing Strategy?
Social Media Marketing
One of the main things we could recommend is social media marketing. Social media is one of the most effective ways of distributing your content – especially when it comes to travel and hospitality. People come to social media to escape and share – so if you’ve got a stunning hotel or a fun and exciting resort, you need to be showing it off here. If people like what they see they’ll share it with their friends, meaning you’ve got a potentially unlimited amount of exposure.
Another thing which is big in the travel and hospitality industry is influencer marketing. There are loads of people online who have the ability to influence millions of online users through their social media channels, YouTube channels, blogs etc. They’re part of the reason why travel video marketing has grown. People are seeing video content that influencers are putting up and it’s getting their attention. If you can find an influencer that matches your brand then think about how they could help you spread the word about your company.
Last but not least, there’s email marketing. Use your email lists to send out your video content. Whilst it’s been around for years, email is still on the rise. There are predictions that half of the world’s population will be using email by 2020.
By putting video into your email marketing campaigns, you will see a drastic increase in email open rates and also an increate in click-through rates. Interested in the numbers? Well if you put ‘video’ in your subject line you could see increased open rates of 19%. Video will also boost click-through rates by 65%.
One last thing you need if you’re thinking about travel video marketing is a great video production company to make your video. Holler has filmed all over the world, trusted by some of the world’s biggest companies. So get in touch today and see how we can help you out.