Understanding how your customers want to consume their media and what kinds of media will appeal to them is more complex nowadays than it ever was. People no longer just want something funny or inspiring; they also want to be able to take away something from what they are watching. Consumers these days are more eager to learn about the intricacies of the products that they purchase or will purchase and make informed purchasing decisions from this. This has lead to an influx in Explainer Video in UK Video Production.
One easy way to disseminate information without overwhelming the viewer is by creating explainer videos. Explainer videos are short, usually animated videos that explain a product or a topic in the easiest and most interactive way possible. This works best particularly for businesses that has products or services that can be difficult to explain to their consumers. This also works for giving out information regarding themes that are directly in your industry. Say if you’re a pharmacy, you can create a short yet informative explainer video on Ebola. It’s relevant to the times and your business and it is something that your customers would want to watch. So why are explainer videos such a hit?
Explainer videos are made for the customers
One of the best things about explainer video production is that they can make even the most difficult, hard to comprehend and dull topic easy on the viewer. Explainer videos are made with the interest of the customers put first hand and the business later. Not only that, the whole thing is also imparted very quickly. Viewers do give that much time for watching videos unless it is necessary. Explainer videos that command interest should also be made while taking the time frame that viewers are willing to spend watching the video into consideration. Aside from that, explainer videos cater to the large portion of the population that learns better with the help of visuals.
Explainer videos are shared more
People love their facts and the more informative it is, the higher is the chance that they will share it. Facts fascinate people and if you are able to give them that in a short, yet fun way, they won’t hesitate to share it around. The more relevant to current issues your explainer video is, the better. Oftentimes, people do not understand the hidden reasons behind the news headlines that have been dominating the papers. A quick explainer video that tells them everything they need to know on a topic while sitting in a bus stop would be really appreciated by your viewers.
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video
Like what you see? Check out our previous blog “Holler’s Favourite Ads of Christmas Past”