t is extremely common these days for companies to have corporate videos. They have been doing so for a while now and have spent lots of money on producing these. However, when people hear about corporate videos, the first thing that comes into their mind is a dull, bland, lifeless video that has nothing entertaining in it at all. This shouldn’t be the case! It mostly comes down to companies not understanding what an engaging corporate video should be like and what its real purpose is. Understanding this can lead to creating not only better videos but also ones that are more engaging and have a greater impact. Not understanding this, leads to missing out perhaps the thing that is missing the most from corporate videos, that X-Factor, that brilliant idea that keeps audiences hooked and makes them want to watch it, like it and share it.
Corporate video production can and should be fun and entertaining as well as informative. This stereotype stems from factors such as lack of creativity in the production department. A lot of viewers already have a defined notion on what a corporate film production is and what they should look or sound like. Most people expect corporate videos to be formal and detailed, but ultimately dull and boring. In reality, these preconceived notions are false. So why have companies time and again stuck to their dull formula? Here are some tips to make sure that your corporate videos are entertaining, creative and beneficial for your company.
Create the ‘WOW’ Factor with your corporate film production
To create that corporate video with that ‘wow’ factor, you should realise that not everyone has a knack for business like you do. Throwing corporate jargon over a monotonous voiceover just doesn’t work anymore. It is important to reach out to your audience at a human level. Understanding what type of content your target audience would like to watch and translating your points in a way that they would enjoy is a crucial step. Understanding your audience and creating a video to appeal to their interests can create better engagement with the message you are trying to convey through your video.
Another thing to keep in mind when you’re working your way towards creating your shiny new corporate film, is that there are no hard and fast rules as to what the style of your corporate videos should be like. Corporate film production is an extremely creative field and you should take advantage of the creative minds involved in it rather than sticking to the conventional models. Push the envelope when it comes to trying out new ways in which you can make your corporate video stand out. Don’t be hesitant to explore creative options and see which ones fit in with your objectives.
Need more video inspiration?
If you are having difficulty finding inspiration, try looking into your own company culture. Ev
ery company has one and you may like to resonate that to your audience when they are watching your corporate video. Show some personality and character within your video; this will also help reinforce your brand’s image in the minds of the viewers.
What you need is a professional corporate film production company who wants to push the boundaries of what corporate videos should be, creating an entertaining eye popping corporate film production for your company. You need people with experience, who understand that corporations are finding it difficult to come up with new and fresh ideas to promote their brand or product. Someone who not only offers video production, but also helps generate fresh ideas for corporations and businesses that can help you attract and reach a wider audience.
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video
Like what you see?
Check out our previous blog on 3 Reasons Why You Need Online Video Production