If you’re in need of a corporate video or business film for your company, you may be wondering whether it is worth bringing in a professional video production company or if you can just film something yourselves. The answer really depends on the kind of video you’re after, and who the video is for.

In some circumstances, it may be completely feasible for yourself and your colleagues to quickly film something on your iPhone. If you don’t have a budget allocated for professional filming, and just need a short message to camera for internal use, it can be a great alternative to a high end video. But if you need a video to show to your customers, investors or a company CEO, you need to think about what you want your corporate video to look like.

Of course the thing you sacrifice with a low budget video is the quality. With a video shot on an iPhone, the picture and sound quality is not great, and can tend to have an amateur hand held look to it. As good as the camera on your iPhone may be, it’s not going to look as good as an HD image shot on a broadcast standard camera by a skilled operator.

When it comes to selling a product, advertising your services, or promoting your business – you need to think about your corporate image. You probably wouldn’t turn up to an important meeting in scruffy clothes, or even print your company brochures on your standard ink jet printer – because it doesn’t present your business in the best way. Video is exactly the same. It’s your shop window to show the world what you’re all about, in the best and most effective way possible.

That’s the kind of thing that you can expect from using a professional video production company. They’ll understand that your company image and brand is important, and will be full of ideas to show off your business in the best possible light. So sometimes spending a little bit of money and time on your corporate video and getting professionals involved could be better than using an iPhone.

The good news is that having a professional video made doesn’t have to cost the earth, or even take up much of your time. With audiences moving towards watching video online and on their mobile devices, shorter videos are proving to be much more effective. We’re finding that lots of long talking head interviews, though they are informative, can actually make the audience switch off, because they don’t grab your attention. What can prove to be much more engaging are short and punchy videos, which in turn could actually take less time to organise and produce.

Hiring the professionals can ensure a creative idea, a smooth production process and a final video that looks great with maximum impact.

To find out more about what a professional video production company can offer you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video.

For more video production advice, check out our 60 Second Tips on YouTube – tips of tricks on making a video for business, presented by friendly Holler staff.