These days producing videos as part of your marketing strategy is seen as the norm and in many cases is highly recommended. That said video marketing needs to be approached in a different way to a lot of marketing techniques because it can be harder to grab (and keep) people’s attention. The good news is that you can get a promotional video production London based company board to help, although having your own ideas and standards can only be a good thing!
Keeping Viewers Happy
We’re a nation that are used to quick communication, instant access to want we want to know and short, sharp replies via the likes of Twitter. All of these can be done quietly in the background while we watch TV or carry on conversations with our household. Videos don’t work this way and require some degree of the viewers attention to be successful. What you need to do is create a video that makes people stop what they are doing and watch your film for a few seconds – and that can be tough!
When creating promotional videos it is easy to forget that viewers now want videos and content that is quick and gives them the informational that they want to know immediately. It is thought that when online it takes as little as 10 seconds for someone to lose interest in what they are viewing and move on to something else.
Making Sure You Get Things Right
It stands to reason that the last thing you want to do is spend time, effort and money creating a video that doesn’t work. The internet is full of information on promotional videos and the best ways to produce these. The problem with these guides is that they can be outdated or complicated to read and keep track of. The best thing you can do is look at hiring a company that knows what they are doing to help you.
By getting experts on board you can tap into their wealth of experience and make use of this. As a company that work in that industry they are going to be in the best position to see what is relevant now and the techniques you could be making use of. Of course you also have the added bonus that by contacting a video production company they can actually make the video for you. This means that you don’t have to worry too much about getting things right, because the making of your video will be left in their capable hands.
If you get a promotional video production London based company on board then they can help you get over these problems. Here at Holler we have a solid background in producing all sorts of promotional videos. Our experience in this industry means that we can use our knowledge to create you the right type of video to raise brand awareness and promote your company.
If you want to find out more about promotional video production London, get in touch with the Holler Team in 020 7112 8665 or email hello@holler.video.
Like what you see? Read our previous blog: “How To Create A Professional Business Video Production”