Business video production has added a new dimension to online marketing, however many businesses consider it as an expensive investment. Well, corporate video production and marketing video production doesn’t have to be too expensive and there are ways through which businesses can cut down the cost, and subsequently their online video marketing expenditure.
Quality video production in general entails various costs. This is one of the main reasons why many businesses haven’t tapped the full potential of corporate videos and marketing videos, for the purpose of online video marketing- especially medium and small sized businesses.
For businesses that are interested in quality business video production at a reduced cost, they may approach reputable video production company that is familiar with the use of all the resources that allows the production at a significantly low cost. Such video production companies integrate these resources with their expertise and produce quality results. Following are some of the tools and techniques that these companies may use to keep your business video production cost down.
Cameras Cost Less
With the advancement in technology, HD quality cameras are not as expensive as they would have been fifteen years ago. With production companies paying less for their equipment, they can pass on the discount to their customers.
In-House Video Editing
Good editing is essential for the production of meaningful and engaging corporate videos and marketing videos and can help produce better content for online video marketing. If a company does not have an in-house video editor, it may acquire professional assistance for this purpose, which will prove to be quite costly. Instead, a good video production company should have an in-house editor and editing suite to edit your corporate and marketing videos at a significantly reduced cost.
Know the Content
If your video production company doesn’t understand what it is filming, it will be up to you to cover the extra costs. A good video production company will develop a clear understanding of your concept and content of the video and its purpose before it begins shooting. Therefore, it will be able to make wise decisions during the production and will be able to save cost (for example, avoiding re-shoots).
Know What Needs to be Achieved
Your video company should understand how long your video needs to be, based on what it needs to achieve and convey. Short videos not only have proven to be more engaging and get more clicks, but these also help save your production cost. Today’s viewers are less patient and producing a short video is also to render better tangible results.
Planning
A good video production company is really efficient and organised with the planning of your business video production. This will save time on your pre-production phase, and which will have a knock on effect, ultimately saving on the overall the production cost.
To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video
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