Virgin are no strangers to successful advertising campaigns but their new six hour advert (yes that’s right) is probably our favourite here at Holler.
The concept of their new ad shows us how boring air travel can be if Virgin are not your airline of choice. Virgin have cleverly distinguished themselves from all the other airlines by throwing all their competitors under one boring, beige coloured umbrella and that umbrella has taken the form of the fictitious and very dull “Blah Airlines”.
Complete with a fake, purposefully poorly managed Twitter account, a slow website which includes some amusing testimonials and an uninspiring Live Chat, Virgin have really gone to town with audience engagement – resulting in a video marketing viral sensation – got a spare six hours? Check it out here!