Glossy ‘lifestyle’ promotional videos are a great way to promote your business, product or service. Instead of having your CEO talk about your products on camera, why not use video production services to show them in a short and stylish web commercial?
Web promos and commercials allow you to create a great looking modern advert, but for much less than you may pay for television advertising.
Many people in the UK and abroad look to the internet before purchasing a product or investing in a service. Whether that’s to search for the best companies, read reviews or simply browse for different options – chances are that your customers will be hitting Google before they make a decision.
This is why it’s important to make the most of your online presence by keeping up-to-date social media feeds and creating a website that is clear, informative, and ensuring that it is optimised for SEO.
Online video is a tool which can really help your online presence. Not only does it look great on your website, but it also provides a way for customers to get information about your business fast. Consumers love visual content because it’s a lot easier and faster to process than pages of text. In fact, the average person only reads 20% of text on a website, but content with visuals gets 94% more total views.
There are lots of different video production services, from simple explainer videos through to glossy web commercials or animated promos. The most effective videos are the ones that are short, snappy and straight to the point, providing the viewer with an insight into your business without drowning them in facts and figures. Attention spans are getting much shorter these days, and so less is more.
Don’t worry if wizzy graphics and a pumping music track don’t suit your brand, there are lots of ways to make your video engaging without steering too far from your corporate marketing guidelines. Why not make a lifestyle promo with a sense of luxury? Simple touches like the choice of camera moves, motion graphics and music tracks can all have an impact on the overall feel of your online marketing video.
The other benefit of putting your commercial onto your website is that it can bring in much more traffic to your website. In fact, pages with videos on them are 50% more likely to appear on the first page of Google, meaning that your website will be one of the first to pop up when a potential customer is searching for your products or services. Just as social media sites like Twitter, Facebook and Google+ are important in terms of getting your brand out there, don’t forget video sharing sites like YouTube and Vimeo. These profiles also rank highly on Google, and so this ensures your video is more likely to be seen by potential customers.
For more information, or to get started on making your own marketing video in London of further afield, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video.
Click the above image to watch a recent Lifestyle Technology Promo for Holler clients Amino.