You’ve made a killer marketing video, but where is the best place to put it?
The answer is not to put your video on a DVD or USB stick and shove it in a draw, or put it in a folder on your PC never to be seen again.
If you’ve made a marketing video, you need people to see it, and putting it online is the best way to do that. Here are a few places to consider:
WEBSITE
Your website is an ideal place to put videos. Not only will it mean that your content is seen by people who look at your site, but your video will help people find your website too. Having video on your site can improve your SEO, in fact sites with video are 53 percent more likely to rank on page 1 of Google. You may be able to host your video directly from your website, but you can also host from sites such as YouTube or Vimeo too.
YOUTUBE
The world’s second largest search engine is an obvious place to put your marketing videos. Since YouTube is owned by Google, it comes as no surprise thank YouTube videos rank highly in search results. The important thing to remember about YouTube is that it is a massive database of billions of videos, in order for yours to stand out you need to optimise it. Make sure you give your video a proper title and description – “marketing_video_v4.mp4” does not attract attention or give the viewer any information about your business, instead call it something than your customers might search for and use keywords. You should also make sure you include a link to your website in the first few lines of your description to ensure it can be seen without clicking ‘see more’, and take advantage of features such as tags and annotations.
VIMEO
Vimeo is another video hosting website, with a few key differences from YouTube. The smaller of the two sites, Vimeo has 100 Million unique visitors each month (compared to YouTube’s 1 Billion), and the contributors are a community of film and video enthusiasts. This means that overall, the quality of content is a lot more consistent. There is also the benefit of no advertisements, which makes for a more enjoyable viewing experience, and you can password protect your content to share with colleagues before going public. As with YouTube, you should optimise your videos and consider setting up a branded channel to keep them all together.
SOCIAL MEDIA
Once you’ve got your video uploaded to your website, or a video hosting site like YouTube or Vimeo, share it! The more people that see your video the better, and social media is a great way to get your stuff out there. Recent stats show that 92 percent of mobile users will share a video on Facebook, Twitter or Google+ if it interests and engages them. That means that if your friends or followers see your marketing video and enjoy it, it’s almost certain they will share it, and therefore more people will see your video.
MOBILE DEVICE
Of course, you may not always be connected to the internet, and may want to show your video to people on the go. It’s a good idea to keep your video on your smartphone or tablet so that you’ve always got your video to hand. This can work well for networking events, or even just bumping into people on the go. It’s like an elevator pitch, but instead of telling someone what your business does, you can show them.
If you’re in need of a stand out marketing video, give the Holler team a buzz on 020 7112 8665 or email hello@holler.video. They’ll have loads of ideas, and can help you optimise your video on YouTube, Vimeo and social media channels.