09
DECEMBER, 2016
Viral Corporate Video:
What You Need To Know
Making a viral corporate video is a tricky process. Especially when you take into account the amount of amazing stuff already doing the rounds on social media. On paper it looks easy; if a cat playing the piano can amass millions and millions of views then why can’t your stylish corporate viral video? But creating a viral video is far from easy.
Viral videos are something than everyone is after. Content that is highly sharable can really boost your company, ultimately resulting in an increased amount business leads. Unfortunately, there is no real formula to guarantee a video goes viral. For every success, there will have been many failures. Having a video actually go viral has often been described as winning the Internet equivalent of the lottery. Whilst a lot of it can come down to luck, there are still lots of things that you can do to give your video the best chance of going viral.
“There’s no guaranteed formula to making a video go viral. But there are plenty of things you can do to give it the best chance.”
You Need A Great Idea
Creating a viral video takes a really great idea. But that doesn’t mean it can’t be simple. If you already have an idea for your viral video, it’s definitely worth discussing it with your video production company. People who work in video production tend to have a good grip on what works, what doesn’t and what’s trending. So they may be able to help develop your idea and help steer it in the right direction.
Short & Sweet
You need to remember that people’s attention spans are almost non-existent these days. So this means you’ve got to tighten up on your content. The sad reality is that a lot of people click off of a video within the first 10 seconds. So you need to keep it short and grab their attention straight off the bat.
Time it Well
A lot of the time a successful viral video can come down to one thing; timing. Whether that’s what day of the week you post the video or if you’re posting something that’s trending, it all counts. Research shows that the best time to post a viral video is at the beginning of the week. People tend to watch a lot of videos and read a lot of news whilst they’re at work. Posting it on a Monday or Tuesday will allow the video to gain momentum during the week. Weekends only act as speed bumps.
Be Upbeat
Can you remember the last viral video that you saw that was sad? Probably not. That’s because people tend to share stuff that either makes them laugh or just makes them feel generally positive. So try to avoid things that are too emotive. If you think your subject matter might bore people, try to think about how you could spice it up. Not a lot of people would think that a company who sells shaving razors for $1 could be exciting. But they managed to turn it into one of the all-time great viral videos.
It’s always tricky making a viral video, especially when there is no guarantee that it’s going to go viral. If you’re interested in making a viral video or even something a little bit more fun for your clients. Get in touch with us today. We’ve got lot’s of experience in making high quality, shareable videos.