Finding who makes online commercials in the UK can seem like a huge challenge but clicking onto this blog has put you in the perfect spot because we do!
With 10 years plus of experience in the industry we have made promos, adverts and more for a range of clients including Oracle, BP, Dell and AB InBev we are a team of experts in the field that can help get your next video project started and delivered to the highest quality.
SO HOW DO WE DO IT?
Well that’s a secret! Only joking, this isn’t like the Colonel’s secret 11 herbs and spices.
Let’s start by taking a look at some examples of our most recent work then we can dive into how you can make a successful online commercial. Check out this short advert we made for a local council:
SO WHAT DO YOU NEED TO THINK ABOUT?
Well admittedly there is lots to think about when making your online commercial but here are 5 key points we believe are some of the most important:
1. How are you going to catch the viewers attention
It’s absolutely key to have your viewer on board within the first few seconds of seeing the video. The last thing you want is for them to click away or skip the ad. You want to start the video showing off what you’re trying to push. Whether that be a brand new office space, new product or a service you provide, you want your best shots at the front. You want to encourage whoever has come across the video to take interest and watch till the end.
2. Show what makes you off
The main question your video needs to answer is ‘why should people be interested in your brand’. You want to showcase what you can offer and paint your brand in the best light possible. Tell the audience what it is that makes you stand out and show them how successful you have been.
3. Time is key
No one likes a long video that just goes on and on and on… Your video should do both of the above points but quickly and concisely. Most ads online these days come in around the 30 second mark however there is an exception for longer format videos such as testimonials and interview led projects.
4. Why should viewers choose you
Your video needs to tell the audience exactly why they should choose your brand. What makes your product or service the best.
5. What will be your call to action
This is one of the most important factors of your advert. The goal is to encourage someone to do something and to achieve this you need something at the end of the video to action them into doing something. This could be to visit a specific website, follow your social media accounts or something specific to the ad itself.
So that’s our quick look at who makes online commercials in the UK and our 5 stop guide towards making your own. Get in contact with the team today to find out how we can help you on the journey to your next marketing success story.