Let’s find out why promotional videos are now essential in 2023. In this day and age, promotional videos are key to the success of your business. It’s becoming increasingly hard to engage audiences and studies have now found that the best way to keep audiences looking at your brand is by using video.
Although during the pandemic many businesses cut their marketing budgets first to save money it’s important that businesses continue to invest in video marketing to help grow and develop.
PEOPLE JUST LOVE WATCHING VIDEO
Since the creation and boom of sites such as YouTube and Vimeo, the average watch time of consumers and audiences has more than doubled. People now jump into YouTube on their lunch breaks, while eating breakfast and while chilling at home. If your captivating video can appear in their recommended box you are more likely to gain active engagements from them.
A business that hasn’t jumped on the video marketing bandwagon is actually putting itself at a huge disadvantage. When it comes to video marketing, there are tons of marketing videos that businesses can create. One of the most basic yet powerful ones is the promotional video.
BUT WHAT IS A PROMOTIONAL VIDEO?
In simple terms, a promotional video is made to promote a product or service to potential customers in an engaging way. One thing to note here is that promotional videos don’t have to be a hard-selling, blatant sales pitch. You can still create a high-converting promotional video without outright asking you to buy something.
An engaging promo video can tell a story and bring the conversation to a more personal level to make the advertising less intrusive. They can also be fun with hints of comedy to help engage your audience even more.
WHY DO YOU NEED A PROMOTIONAL VIDEO?
The main reason is quite simple, and we’ve slightly mentioned it before: because internet users are getting more and more attached to online videos. By creating a stunning promotional video, you can cut through the noise and grab their attention faster. Compared to text-based flyers, articles, or posters, promotional videos allow you to tell as well as show the product you offer in an engaging manner. The prospects can see the visual from different angles, and it helps them to make a better impression of your product. Promotional videos make it much easier for you to introduce the features and show how they actually solve your prospects’ problems and make their lives easier.
TAKE A LOOK FOR YOURSELF
Have a look at a few examples of some promotional videos we have made in the past:
Cleaning Company Promotional Video
WE CAN HELP
If you’re looking for a promotional video for your business, give our team of experts here at Holler a call to see what we can do for you. We will work directly with you to make sure you get the results you want. To find out more visit our website, give us a call or send over an email to hello@holler.video.