An independent British film will become the first to be released through a games console, rather than through the traditional cinema or DVD route. ‘Pulp’, created by Adam Hamdy, is available to Xbox Live customers from today and marks a clear change in viewing trends.
Viewers are increasingly using the Internet to watch video content, with YouTube, Vimeo and various on-demand sites making it easier than ever to watch something at any time via the viewer’s games consoles, iPhones or iPads. In fact, over 800 million unique users visit YouTube each month and 25% of global YouTube views come from mobile devices.
We often ask our clients to think about where they want their corporate videos to be viewed, as many people now seek new business opportunities via the Internet. Having an online presence is more important than ever, with 78% of Internet users conducting research online, your company needs to have online content that is engaging and up-to-date to ensure potential customers and investors can find you.
Corporate video is a great tool for keeping your website, Facebook or Twitter current and – if kept short and sweet – can give viewers a glimpse into your business that leaves them wanting to learn more. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
To find out more, contact us.