It’s no secret that YouTube is probably the biggest online video platform there is. Almost 5 billion YouTube videos are watched every single day.
Okay – so most of them are funny cat videos, but a lot of them are also corporate videos
But what a lot of people don’t realise is that there is a lot more to your company’s YouTube channel than just being a place to simply put all your videos. There are a few things that you can do to your channel to make sure that you are getting the full value out of the YouTube experience. Here are our top YouTube tips on how to supercharge your YouTube channel and get the full value out of it.
“Almost 5 billion YouTube videos are watched every single day.”
Brand Your Channel
There are reasons why your company has it’s own branded website – one of them being because you want to differentiate yourself from others. So your YouTube channel shouldn’t be any different.
You should create your own customised banner and channel art for your YouTube channel. This will not only make your channel look a lot more professional, but it will also let your customers know that this is your official channel. You shouldn’t just leave your YouTube channel in it’s default design settings.
You should also take the time to fill out the channel’s information sections with a little bit about your company. This little bit of effort will go a long way with your channel’s visitors.
Connect to Other Platforms
It seems pretty obvious, but you’d be surprised how many people don’t link their YouTube channel to their other online platforms.
You should definitely include links to your company website and various social media channels. If you’re not then you are making it harder for potential clients to find you. You should also include call to actions in each of the videos you post. This doesn’t just have to be in the description, YouTube allows users to insert clickable on-screen call to actions.
Giving your viewers something to follow up on is essential.
Produce Regular High-Quality Content
A series of great videos is much more effective than one spectacular video. Before just going ahead and getting your video production company to make you an amazing video, perhaps consider making a series of great videos that can be released over time. This could be anything from a series of product videos to a series of customer testimonials. Having a bunch of great videos that you can release over time will give you a better chance on growing you channels subscriber count. Because people will see that you’re busy and active and this will gain their interest.
The importance of high quality cannot be overstated. High quality doesn’t necessarily mean high price. But if you’re plastering your channel with videos that you’ve filmed on your iPhone then it’s not going to show you in your best light. Your videos are your shop window and they need to look good.
Create Custom Thumbnails
You should also be creating custom thumbnails for each of your YouTube videos. If you’re finding that people aren’t watching your videos, it could be down to the thumbnail. Unfortunately, people do judges books by their covers; and they’ll also judge your video by it’s thumbnail.
Don’t make the mistake of letting YouTube pick any frame in the video. Create a stylish custom thumbnail with an image and some text to get people interested in the video. At the very least you should be selecting the best looking frame in the video.