Best Corporate Video Examples 2021

For any business, video content is becoming an increasingly important medium, and in 2021, should form an integral part of a company’s marketing strategy. Below, we will discuss five corporate video examples that have been effective tools for our clients.

Contact us now if you’d like free advice or a quote for your next video or animation.

Customer Testimonial Videos

Customer testimonial videos can be a highly effective marketing tool for your business in 2021. Creating a video about a current customer benefitting from using your products or services can create an element of trust for potential new customers, and improve your credibility.

In 2018, we travelled to Dallas in Texas to shoot with Leviate Air Group, a private jet charter company, to create a series of videos. These showcased the Avinode software package, it’s advanced features, and the impact it has had on Leviate as a business.

Corporate Recruitment Videos

Corporate recruitment videos can form part of a strategy to attract potential new employees. In a corporate recruitment video, you can detail all of the great reasons to work at your company. Putting your existing employees in front of the camera to testify is an additional creative way to make corporate recruitment videos effective. This strategy will be essential in 2021 for recruiters.

In 2018 we created a bespoke package of recruitment videos at Dell, outlining the diverse range of talent, company culture, and flexible working opportunities in order to encourage potential employees to join. We produced a total of 5 videos, including shorter versions optimised for their social media platforms.

Global Company Promos

A global company promo video can encapsulate what your company does, across the globe, in just a minute or two. It’s a powerful asset to have up your sleeve that can go onto your website, onto your social media platforms, or onto a large screen at an international event.

In 2018 we worked on a global company promo video for Chemring Group. The project required us to shoot in 3 continents, 5 countries and 11 cities. This was a mammoth logistical task which required several film crews, and 15,000 miles of travel on flights across multiple time zones. By filming at company’s various sites, with company employees, we were able to create a truly global company promo video.

Company Introduction Videos

A company introduction video can be a compelling way of conveying your brand values across to potential customers who don’t already know you. Whether you’re a startup, launching a new product, or your business has gone through a large re-structure, a company introduction video can be an effective way of building a loyal customer base.

We worked with activereach to create a unique and personable company introduction video in their stylish London office last year.

Product Videos

The final style of corporate video we believe you should consider for your 2021 marketing strategy are product videos. If you have a new product you want to launch, producing a product video can be a competent way of conveying a product’s details, unique features and physical appearance to potential customers who may be unaware. These are highly effective for Kickstarter or crowdfunded projects.

We recently worked with FlowCell to create a product video for their new cycling accessory, FoodCell. The video was informative, stylish, and ultimately showed why FoodCell was a product that triathletes and serious cyclists needed.