More often than not when asking people about corporate video production they will describe it as ‘boring’ and ‘very corporate’ but why does this need to be the case? There are many ways you can make your corporate video interesting and even fun for the audience watching it. Let’s take a look at a few ideas and techniques that can be used to give your next corporate video that cinematic feel.

 

 

STRUCTURE TELLS YOUR STORY

Storylines aren’t just for the movies. Your corporate video production should tell your story. A narrative allows your video to seamlessly flow and gives your audience a way to engage. The story is one of the most important aspects of your project and it should be one of the first things you think about.

 

BE DIFFERENT, BE DYNAMIC

If your video is different from your competitors the intended audience are more likely to continue watching and interact further with the product or service you are promoting. You want to catch their eye with different techniques and styles these could include:

  • Drone Footage
  • Interesting Interview Set Ups
  • Specifically Designed Titles And Graphics
  • An Exciting Music Track
  • A Cinematic Colour Grade In The Edit

 

There are lots of reasons why you can make your video unique, so don’t hold back! If you are struggling with ideas, get in touch and the team can help.

 

 TIME IS KEY

It’s often easy to want to include so much content in your video but people won’t watch long videos. Its been found that the perfect length is between 2 and 3 minutes maximum. You need to be honest with yourself, about your audience and their needs. If something in the video doesn’t serve them, it needs cutting.  

 

Making a corporate video takes a lot of time and effort. Despite this it’s an extremely fun process and once released the feeling of seeing out there in the world is great. Making it interesting and unique will only improve its reach and effectiveness. 

 

Here at Holler we have over 10 years of experience in creating these very videos. We love making interesting, entertaining and fresh corporate videos to help benefit our clients. Over the years we have worked with Dell, Kier, Oracle,  BP and more to help enhance their videos with great award winning success. 

 

Get in touch with the team today to find out how we can help with your next corporate video!