When it come to video marketing, it’s not good enough to just be producing beautiful-looking content. It needs to be effective.
When you boil it down, we look to video marketing to solve business problems. Whether it’s recruitment, driving sales or winning new business. If it’s not effective then it’s not solving the problem you want it to.
But how do you make video marketing truly effective? The answer is simple.
Be creative and be different.
THE COMFORT ZONE
Some companies often have a ‘comfort zone’ in which they operate in.
They make the same kind of videos, using the same techniques because it worked once, it’s what they know and it feels safe.
The truth is, if you want to make content that resonates with a viewer, sometimes you need to step out of that comfort zone and lean towards more creative video marketing solutions.
If you stay in your comfort zone, that is where you will fail.
THE RISK IS BEING THE SAME – NOT BEING DIFFERENT
You’ll often hear talk about ‘being brave’ with bolder video marketing ideas. But that seems to carry connotations that you’re taking a risk.
In reality, the biggest risk you take is when you decide to just do what everyone else is doing.
You don’t get seen, you don’t get heard, you get lost in the noise.
Unfortunately, most businesses just end up doing the same as their competitors.
Being different makes you memorable, being memorable means your video is effective.
Why is it that companies always want to be noticed, but they’re scared of standing out?
“Creativity is the last unfair advantage we are legally allowed over our competition.” – Bill Bernbach
Creative Ideas? Just Holler
At Holler, we’re experts at coming up with creative video marketing content that will help you stand out and resonate with your audience.
Whether you’re trying to recruit better staff, sell a product or deliver a message to your audience, we know how to make it stick.
Got a business problem you need to solve? Get in touch today.