How to Create Effective Corporate Video Content for Events

Trade shows, conferences and events provide extremely valuable opportunities for any organisation to network and generate new business leads. Demonstrating your product or service to existing, new, or potential customers is a simple way to build relationships and increase growth.

The most effective way to demonstrate what your product or service is able to do? Video.

Competition at trade shows is often intense, particularly amongst businesses working in similar areas, so video will really help your business stand out. Below are some things to consider when trying to create impressive trade show content.

“It is of vital importance to ensure that the content is of a high quality.”

On-Screen Text/Subtitles

At an event, or trade show, there are generally hundreds of stands, and thousands of people. Therefore, it is highly unlikely that the sound on your video will be heard. For this reason, it is imperative to ensure that the video’s key messages can be conveyed visually, rather than relying on audio such as a voiceover, or an interview. Important information should be communicated through on-screen text, motion graphics, or the more commonly used, subtitles.

Production Values

If used, video will likely form the centre-piece for your trade show stand, so it is of vital importance to ensure that the content is of a high quality. It will be the most engaging and eye-catching part of your set up, so should reflect the quality of your products, in order to impress potential new clients. Whilst high resolution video can be filmed on virtually any camera, or phone nowadays, it takes years of professional experience to be able to shoot and edit an polished video for your event. If you want to go the extra mile compared to the competition, then hire the professionals and wow your clients.

Screen Size

Depending on the event, there may be a different screen size than a typical widescreen with a 16:9 aspect ratio. Here at Holler, we have plenty of experience creating content for alternative screen sizes, including vertical, square and even pyramid. If you require content for a custom size screen then we have plenty of experience and technical knowledge to make this work.

Do you have an event or trade show coming up? Contact us today to see what we are able to offer.

Article Topics:
Corporate Video Production