How to make a corporate advert or commercial can be a bit puzzling to someone without much experience or knowledge in making them. Businesses can often be scared to take those first steps to start their next project but video content is actually the best way to engage your audience and customers.
BUT HOW DO YOU MAKE IT EFFECTIVE?
We’ve put together five top tips that we have learnt from our years of experience in making these very videos.
1. Catch their attention
It’s absolutely key to have your viewer on board within the first few seconds of seeing the video. The last thing you want is for them to click away or skip the ad. You want to start the video showing off what you’re trying to push. Whether that be a brand new office space, new product or a service you provide, you want your best shots at the front. You want to encourage whoever has come across the video to take interest and watch till the end.
2. Show off what makes you
The main question your video needs to answer is ‘why should people be interested in your brand’. You want to showcase what you can offer and paint your brand in the best light possible. Tell the audience what it is that makes you stand out and show them how successful you have been.
3. Time is key
No one likes a long video that just goes on and on and on… Your video should do both of the above points but quickly and concisely. Most ads online these days come in around the 30 second mark however there is an exception for longer format videos such as testimonials and interview led projects.
4. Why should viewers choose you
Your video needs to tell the audience exactly why they should choose your brand. What makes your product or service the best.
5. Call to action
This is one of the most important factors of your advert. The goal is to encourage someone to do something and to achieve this you need something at the end of the video to action them into doing something. This could be to visit a specific website, follow your social media accounts or something specific to the ad itself.
If you keep these things in mind while creating your advert you will be on the way to having a successful advert, Of course there are many other factors and here at Holler we can help guide you through the process seamlessly. We have over 10 years of experience making adverts from some of the biggest brands all around the world. Take a look at some of our work here!
So thats a quick look at how to make a corporate advert or commercial if you need any help, get in touch with the team today and we can get your next project on track!