If you’re unsure of how investing in online video can help your business, here are some online video statistics that may convince you otherwise!
Having video on your landing page can make it 53 percent more likely to show up on page 1 of Google search results.
We all know how important search engine optimisation (SEO) is to our businesses. Appearing on the first page of the worlds biggest search engine can effectively become the difference between people finding your website, and therefore your services, or going with a competitor. Luckily, having video content on your landing page can push your website up the search results!
The information retained in one minute of online video is equal to about 1.8 million written words.
If a picture is worth a thousand words, think about how much can be communicated to visitors with an online video. Dr. James McQuivey of Forrester Research found that one-minute of video equals to 1.8 million words. In a single frame, therefore, a video can deliver the same amount of information as three pages of text.
Landing pages with video have up to 800 percent more conversion than the same page without a video.
Welcoming visitors to your site with an online video rather than a lengthy piece of text means they are not only more likely to stay on your page, but are also able to take in more information and are therefore inclined to take action, meaning a hirer conversion rate for your website and more clients for your business.
Videos are shared 1200 percent more times than links and text combined.
The power of visual content reaches into your social media marketing strategy too. Social media is based around the idea of sharing information with others, and those interested in your business would rather share video content than text or links.
Customers that watch videos of products or services are 85 percent more likely to make a purchase.
Featuring a video of your product or service on your website will give visitors a clearer idea of what you can offer – leading to higher sales. The best results come from online videos with personality, showing your viewers what your company is all about.
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
This means your competitors either already have video online, or are planning to add it to their website soon. With more and more businesses adding online video to their marketing strategy, those without will soon fall behind.
Of course when it comes to marketing, the content, quality and approach to which you create your online video can all have an effect on the success of the final product. To find out how you can create a successful, high quality HD video for your website, contact us on 01252 560099.