How to Plan for Your Marketing Video Production

Online video marketing has expanded extensively in recent years and marketing videos are now considered as one of the elemental tools of modern and digital marketing. This article is focused on apprising you of various planning tools that are going to make corporate video production and marketing video production easier and cost-efficient.

Detailed and thorough planning ensures that a production company can produce an influential and good quality online marketing video that meets your company’s needs. Below are few suggestions and guidelines that you might employ before handing your proposal back to the video production company.

Define the Business Objectiveshutterstock_129586925

Marketing videos and corporate videos are today used for numerous purposes. Before the creation of your marketing and corporate videos, you need to establish the purpose and objective behind their production (e.g. build on your brand awareness). This way, you will be able to assess the effectiveness of your marketing videos and will be able to scale their contribution towards helping you with the achievement of your objective. Not being able to define the objective and purpose behind the production of your marketing video or corporate video doesn’t give the company much to go on and you might actually end up with a video that will not benefit your company. Of course a good video production company will address this before they go off and make your video. Focus on how you want your consumers to react after watching your marketing video and then design the video content accordingly.

Define the Audience

Marketing is all about telling a particular and specified segment of consumers about your brand, brand values, products and services. It is suggested, that in order to increase the effectiveness of your marketing videos, tailor your video content to suit the preferences and thought process of your target consumers.

Defining your audience allows you to not only determine the content of your video, but also where to put your video to get it’s maximum exposure. You will be able to produce marketing videos, which will be more effective in influencing the buying decisions of your consumers. Identify the needs and requirements of your target consumers and develop marketing videos that provide answers to their problems.

Define the Budget

Before starting the production of your marketing video, define your budget. This will ultimately save you time and trouble in the future. Even if you have already developed an idea that requires a sizeable production budget, you may always modify the idea to fit your budget. If you are starting with just the budget and no ideas, then the production company will know how far to go with the ideas that they bring to the table. Take all the relevant factors under consideration and assess whether you will be able to practically execute your idea into a marketing video or you might face any financial issues.

Like what you see?

Check out our last blog about ‘How You Can Keep Your Video Production Costs Down

To find out how you can make online video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email

Article Topics:
Video Marketing / Video Production