Here we take a look at some of the upcoming video production trends 2023 will uncover. What will you use in your marketing strategies?
Live Streaming
In recent years live streaming has become one of the most effective ways to inform and interact with your audience. Live streaming has become more accessible and actively encouraged by all of the large social media platforms. It seems that this trend will not be going anywhere with more people working from home. Businesses need an effective way to communicate so live streaming will be huge in 2023.
Social/ Short Form
Short form video content will continue to be one of the most impactful video trends in 2023. The quantity of content being put out online is increasing, so make sure you can deliver a message as effectively as possible. A well crafted short video will either drive someone to click or leave them with an intrigue. 5 – 10 seconds is a good place to start to avoid being skipped and swiped past.
BTS Video
Behind-the-scenes videos are a really engaging way to produce content for your business. You could show anything from how a product is developed to interviews with employees talking about their experience with the company. By showing a process you’ll create a deeper connection with your customers coming across as more authentic and relatable.
Educational Video
Producing how-to videos is a really effective strategy for businesses in 2023. A how to video is an engaging, structured, step by step process of how something is used, made or built. Not only do they work well across all forms of social media and online marketing they offer an effective solution for queries or questions from customers about a certain product or service that they’ve bought. Not only can you can embed links to other services on offer, you can also direct customers to other useful information or pieces of video content.
Educating your customer base not only encourages them to emotionally and literally invest in your brand and service it’ll help position you as a market leader amongst other business that may not be producing any video content at all. Although it sounds straight forward it’s still important to make sure that the content is well produced and engaging. As much as it will elevate your brand if done well, poorly made content will negatively effect the brand image and sales as a whole.
If you’re interested in professional video production get in touch!